Privacy Policy

Overview

Your privacy matters

This Privacy Policy explains how Keith Tunstall, trading as The 21-Day Nervous System Reset ("we", "us", "our"), collects, uses and protects your personal data when you visit the21reset.com, sign up for the free 3-Day Mental Reset, or purchase the 21-Day Nervous System Reset programme.

We are committed to protecting your personal information and being transparent about how we use it. This policy is written in plain language — not legal jargon — so you can understand exactly what happens with your data.

Section 1

What data we collect

We collect the following categories of personal data:

• Email address — when you sign up for the free 3-Day Mental Reset or purchase the 21-Day Nervous System Reset programme
• First name — when you sign up, so we can address you personally in emails
• Payment information — processed securely by Stripe. We never see or store your full card details
• Usage data — pages visited, time spent on site, links clicked, collected automatically via cookies and the Meta Pixel
• Device and browser information — type of device, browser, operating system, IP address — collected automatically
• Email engagement data — whether you opened an email, clicked a link, or unsubscribed — collected by our email platform

We do not collect sensitive personal data such as health information, financial details beyond what is needed for payment processing, or any data relating to children. This programme is intended for adults aged 18 and over.

Section 2

How we collect your data

We collect your data through the following means:

• Opt-in forms — when you enter your name and email address to receive the free 3-Day Mental Reset or purchase the programme
• Payment processing — when you complete a purchase through Stripe
• Cookies and tracking technologies — including the Meta Pixel, which tracks visits to this website and interactions with our advertising on Facebook and Instagram
• Email platform — ConvertKit or similar, which tracks email opens and link clicks to help us understand which content is useful

Section 3

How we use your data

We use your personal data for the following purposes:

• Delivering the programme — sending you the 3-Day Mental Reset email sequence and, if purchased, the 21-Day Nervous System Reset daily emails
• Communication — sending you programme-related updates, and occasionally information about related products or services we believe may be relevant to you
• Payment processing — processing your purchase securely via Stripe
• Advertising and retargeting — using the Meta Pixel to show relevant advertisements to people who have visited this website, and to find similar audiences on Facebook and Instagram
• Analytics and improvement — understanding how people use this website and our email content so we can improve both
• Legal compliance — maintaining records as required by law

We will never sell your personal data to third parties. We will never use your data for purposes unrelated to the above without obtaining your explicit consent first.

Section 4

The Meta Pixel and advertising

This website uses the Meta Pixel — a piece of tracking code provided by Meta Platforms Inc. (Facebook and Instagram). The Meta Pixel allows us to:

• Measure the effectiveness of our advertising by tracking actions taken on this website after clicking a Facebook or Instagram ad
• Show relevant advertisements to people who have visited this website (retargeting)
• Find new audiences who are similar to people who have signed up for or purchased our programme
• Improve ad targeting through Automatic Advanced Matching, which securely and anonymously matches hashed data (such as email addresses) with Facebook user profiles

The Meta Pixel uses cookies to perform these functions. The data collected is processed by Meta in accordance with their own Data Policy, which you can review at facebook.com/policy.php.

If you wish to opt out of Meta's advertising tracking, you can do so through your Facebook ad preferences at facebook.com/ads/preferences or through your browser's cookie settings.

Section 5

Cookies

This website uses cookies — small text files stored on your device — to improve your experience and enable advertising functions. The cookies we use include:

• Essential cookies — required for the website to function correctly
• Analytics cookies — to understand how visitors use the website
• Advertising cookies — including the Meta Pixel, to enable ad targeting and measurement

You can control cookies through your browser settings. Disabling cookies may affect the functionality of this website. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

Section 6

Email marketing

When you sign up for the free 3-Day Mental Reset, you are consenting to receive the three-day email sequence. At the end of that sequence, you may also receive information about the full 21-Day Nervous System Reset programme.

If you purchase the 21-Day Nervous System Reset, you will receive the daily programme emails for 21 days, plus occasional follow-up communications.

You can unsubscribe from our emails at any time by clicking the unsubscribe link at the bottom of any email we send you. Unsubscribing will not affect your ability to access any programme content you have already paid for.

Our email platform is ConvertKit (Kit). Your email data is stored on their servers in accordance with their privacy policy: convertkit.com/privacy.

Section 7

Third parties we share data with

We share your data only with the third-party services required to deliver this programme and run our business. These are:

• ConvertKit (Kit) — our email marketing platform. Stores your name and email address and manages email delivery
• Stripe — our payment processor. Handles payment data securely. We never store your card details
• Meta Platforms Inc. — receives anonymised and hashed data via the Meta Pixel for advertising purposes
• Google Analytics — if used, collects anonymised website usage data

All third-party providers are required to handle your data securely and in accordance with applicable data protection law. We do not share your data with any other parties.

Section 8

How long we keep your data

• Email subscribers — we retain your data for as long as you remain subscribed. If you unsubscribe, we will remove your data from our active list within 30 days
• Purchase records — we retain records of purchases for 7 years as required by UK tax law
• Website analytics data — retained for up to 26 months

You can request deletion of your personal data at any time by contacting us at the address below, subject to any legal obligations that require us to retain certain records.

Section 9

Your rights under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights regarding your personal data:

• Right to access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate data
• Right to erasure — you can ask us to delete your personal data in certain circumstances
• Right to restrict processing — you can ask us to limit how we use your data
• Right to data portability — you can request your data in a machine-readable format
• Right to object — you can object to us processing your data for marketing purposes at any time
• Right to withdraw consent — where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at the address below. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled incorrectly.

Section 10

Data security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. These include using reputable third-party platforms with their own robust security measures, and limiting access to personal data to only those who need it to deliver this programme.

No method of transmission over the internet is completely secure. While we take all reasonable precautions, we cannot guarantee absolute security of your data.

Section 11

Children's privacy

The 21-Day Nervous System Reset is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it.

Section 12

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically. Continued use of this website following any changes constitutes your acceptance of the updated policy.

Section 13

Contact us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to make a complaint, please contact us: